Digital Media Master of Arts
The task was given to create a Corporate Identity for the new Master's degree programme Digital Media at Rhine-Waal University of Applied Sciences. Merging the fields of Design and Computer Science, the results achieved could include anything from apps, interfaces, digital installations or interactive advertising, often with a strong focus on the interaction experience.
Since the digital world is likely to be associated with certain symbols, patterns and colors, I wanted to step away and explore the relation of nature and code.
Bridging these areas, I based my concept on the terms Emergence (spontaneous formation of new structures of a system resulting from interactions of its elements) and Morphogenesis (biological process that causes an organism to develop its shape).
Using different simple forms based on nature (e.g bird, plant, insect), which then were duplicated, rotated and center aligned, resulted in complex, precise and interconnected forms.